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1.

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

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2.

Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

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