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2. 
Cover image for Guerrilla advertising : unconventional brand communication
by 
Lucas, Gavin, 1975-
Format: 
Books
Publication Date 
2006
Excerpt: 
Merken.
Available: Copies:
3. 
Cover image for National image & competitive advantage : the theory and practice of place branding
by 
Jaffe, Eugene D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Merken.
Available: Copies:
7. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Merken.
Available: Copies:
9. 
Cover image for Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Merken.
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10. 
Cover image for Beyond disruption : changing the rules in the marketplace
by 
Dru, Jean-Marie.
Format: 
Books
Publication Date 
2002
Excerpt: 
Merken.
Available: Copies:
11. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Merken.
Available: Copies:
12. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Merken.
Available: Copies:
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