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1. 
Cover image for Building strong brands
Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Business names -- Management.
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2. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: 
Books
Publication Date 
2000
Excerpt: 
successful brand strategies and brand loyalty including finding the right name or changing names, creating
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