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1.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

2.

Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

by

Wreden, Nick.

ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- Management.

Available: Copies:

3.

The new strategic brand management : creating and sustaining brand equity long term

by

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

4.

Cover image for The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

The culting of brands : when customers become true believers

by

Atkin, Douglas.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

5.

Cover image for The business of brands

The business of brands

The business of brands

by

Miller, Jon, 1971-

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html
Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- Management.

Available: Copies:

6.

Brand management : a theoretical and practical approach

Brand management : a theoretical and practical approach

by

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

Product management.

Available: Copies:

7.

Cover image for Building strong brands

Building strong brands

by

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Brand name products -- Management.

Available: Copies:

8.

Cover image for Big brands, big trouble : lessons learned the hard way

Big brands, big trouble : lessons learned the hard way

by

Trout, Jack.

Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html

Format:

Books

Publication Date

2001

Excerpt:

Brand name products -- Management.

Available: Copies:

9.

Cover image for The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

The 11 immutable laws of Internet branding

by

Ries, Al.

Format:

Books

Publication Date

2000

Excerpt:

Brand name products -- Management.

Available: Copies:

10.

Cover image for Corporate religion : building a strong company through personality and corporate soul

Corporate religion : building a strong company through personality and corporate soul

Corporate religion : building a strong company through personality and corporate soul

by

Kunde, Jesper.

Format:

Books

Publication Date

2000

Excerpt:

Product management.

Available: Copies:

11.

Eating the big fish : how challenger brands can compete against brand leaders

Eating the big fish : how challenger brands can compete against brand leaders

by

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Brand name products -- Management.

Available: Copies:

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Aaker, David A. (David Allen), 1938-

(1)

Atkin, Douglas.

(1)

Kapferer, Jean-Noël.

(1)

Kapferer, Jean-Noël. Strategic brand management.

(1)

Keller, Kevin Lane, 1956-

(1)

(1)

Kootstra, Gert.

(1)

(1)

Miller, Jon, 1971-

(1)

Morgan, Adam, 1969-

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Muir, David, 1971-

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Riezebos, H. J., 1960-

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Brand name products -- Management.

(8)

(6)

Branding (Marketing)

(3)

(3)

Product management.

(3)

Strategisch management.

(3)

Brand name products -- Marketing.

(2)

Brand name products.

(2)

(2)

(2)

Produit de marque.

(2)

Produits de marque -- Gestion.

(2)

Strategisches Management.

(2)

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(1)

Brand name products -- Marketing -- Management.

(1)

Business names -- Management.

(1)

(1)

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(1)

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(1)

Customer loyalty.

(1)

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(1)

(1)

(1)

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(1)

Identité (Psychologie)

(1)

Internet marketing.

(1)

(1)

(1)

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(1)

(1)

(1)

Marque de commerce.

(1)

Marques de commerce.

(1)

(1)

(1)

Produits commerciaux -- Gestion.

(1)

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(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Raison sociale.

(1)

(1)

Relationship marketing.

(1)

Strategic planning.

(1)

Strategische planning.

(1)

Success in business.

(1)

(1)

Wettbewerbsstrategie.

(1)

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