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3. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
by 
Kapferer, Jean-Noël.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
4. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
5. 
Cover image for The culting of brands : when customers become true believers
by 
Atkin, Douglas.
Format: 
Books
Publication Date 
2004
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
6. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
Product management.
Available: Copies:
7. 
Cover image for Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
8. 
Cover image for Big brands, big trouble : lessons learned the hard way
by 
Trout, Jack.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand name products -- Management.
Available: Copies:
9. 
Cover image for Corporate religion : building a strong company through personality and corporate soul
by 
Kunde, Jesper.
Format: 
Books
Publication Date 
2000
Excerpt: 
Product management.
Available: Copies:
10. 
Cover image for The 11 immutable laws of Internet branding
by 
Ries, Al.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
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