Corporate religion : building a strong company through personality and corporate soul

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Title:

Author:

Kunde, Jesper.

ISBN:

9780273643807

Personal Author:

Kunde, Jesper.

Uniform Title:

Corporate religion. English

Publication Information:

London : Financial Times Prentice Hall, 2000.

Physical Description:

xvi, 288 pages : illustrations (chiefly color), portraits (chiefly color) ; 26 cm

Contents:

Introduction / B.J. Cunningham -- 1. Corporate Religion -- the essence -- 2. International chaos -- 3. Brand Religion -- 4. Corporate Religion -- 5. Commitment and action -- 6. Consequences for the organisation -- 7. Consequences for top management -- 8. Implementing a Corporate Religion -- 9. Epilogue.

Subject Term:

Product management.

Strategic planning.

Product management. (OCoLC)fst01078225

Strategic planning. (OCoLC)fst01134371

Strategische planning.

Merken.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VCCT	1:GEN-BOOK	000001752	658.827 KUN	1	Searching... Unknown
Searching... 1:VGBDX	1:GEN-BOOK	000007211	658.827 KUN	1	Searching... Unknown

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Summary

-- Building companies with self-worth and belief: the 21st century's key success factors.-- Building brands "from the heart".-- How the leaders are doing it: from Virgin to Starbucks, McDonald's to Harley-Davidson.