4 Results Found Subscribe to search results
0000IIE
Print
2. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Value added.
Available: Copies:
3. 
Cover image for Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
: Caterpillar and brand extension -- One trick pony: Heineken and brand consistency -- Traditional values
Available: Copies:
4. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
The brand marketing book : creating, managing, and extending the value of your brand / Marconi, Joe.
Available: Copies: