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00IIE
Print
1. 
Cover image for Building strong brands
by 
Aaker, David A. (David Allen), 1938-
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Business names -- Management.
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2. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
-- Names -- Symbols -- Slogans -- Brand Extensions: The Good, the Bad, and the Ugly -- The Levi Tailored
Available: Copies:
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