consumer behavior. Rational consumer choice ; Individual and market demand ; Applications of rational

demand – 6. Applications of rational choice and demand theories – 7. Choice under uncertainty and the

information and choice under uncertainty -- Cognitive limitations and consumer behaviour -- Part 3. The theory

-- Consumer choice and demand in traditional and network markets -- Production costs and the theory of the

of the economic realm / Scott Meikle -- The normative core of rational choice theory / Russell Hardin

. Additional Topics in Demand Theory -- Ch. 5 App. Additional Applications of Rational Choice and Demand