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1. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Taking a market segmentation approach, this latest edition of a respected text carefully balances
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2. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
. Market Segmentation. pt. II. The consumer as an individual. 4. Consumer Motivations -- 5. Personality and
Available: Copies:
4. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Table of contents http://www.gbv.de/dms/bowker/toc/9780136690030.pdf
Format: 
Books
Publication Date 
1994
Excerpt: 
Market segmentation ; Buying decisions.
Available: Copies:
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