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Title:
Marketing for nonprofit organizations.
Author:
Kotler, Philip.
ISBN:
9780135560846
Personal Author:
Kotler, Philip.
Publication Information:
Englewood Cliffs, N.J., Prentice-Hall [1974, ©1975]
Physical Description:
xi, 436 pages illustrations 24 cm
Subject Term:
Marketing.

Nonprofit organizations -- Marketing.

Nonprofit organizations -- Marketing -- Case studies.

Niet-commerciële organisaties.