Going social : excite customers, generate buzz, and energize your brand with the power of social

Likeable social media : how to delight your customers, create an irresistible brand, and be

-- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to

Preparing for your job search -- Marketing yourself with a personal brand -- Crafting web résumés

"Learn how to increase brand awareness and reach customers through all Google properties"--Cover

. Discover how this convergence has created new marketing opportunities for your brand."--Publisher's website.

Piskorski, as well as a brand-new chapter on customer service and support, today's fastest-growing area of