Internet marketing for entrepreneurs : using Web strategy for business success / Houston, Jonathan.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy

Social marketing : even more important than you think -- Devising your strategy and getting started

time-shifted across devices; Determining the best strategy to approach marketing via connected TVs

-- Defining your metrics -- Mobilizing the team -- Framing your strategy in terms of the customer -- Getting

expert on social media strategy helps you take full advantage of them in creative new ways.

-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click

-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click