Corporate strategy : a resource-based approach

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Title:

Author:

Collis, David J.

ISBN:

9780072312867

9780071111072

Personal Author:

Collis, David J.

Edition:

2nd ed.

Publication Information:

Boston, Mass. : McGraw-Hill/Irwin, c2005.

Physical Description:

xv, 284 p. : col. ill. ; 23 cm.

General Note:

Includes index.

Subject Term:

Organizational effectiveness.

Strategic planning.

Added Author:

Montgomery, Cynthia A., 1952-

Electronic Access:

Publisher description http://www.loc.gov/catdir/description/mh051/2004059727.html
Table of contents http://www.loc.gov/catdir/toc/mh051/2004059727.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2004059727-b.html

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Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020404626	658.4012 C713C 2005	1	Searching... Unknown

Employs a single framework for the analysis of corporate-level strategy. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, this book progresses through the analysis of scale, scope and vertical integration within an industry, to the management of multi-business firms.

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