The strategy of small firms : strategic management and innovation in the small firm

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Title:

The strategy of small firms : strategic management and innovation in the small firm

Author:

Mazzarol, Tim, 1957-

ISBN:

9781843764175

Personal Author:

Mazzarol, Tim, 1957-

Publication Information:

Cheltenham, UK : Edward Elgar, c2009.

Physical Description:

vi, 384 p. : ill. ; 24 cm.

Contents:

1. Introduction -- 2. The Conceptual Structure of the Book -- 3. A Review of the Literature Part 1 -- 4. A Review of the Literature Part 2 -- 5. Entrepreneur versus Owner-Manager -- 6. The Strategic Myopia of Small Firms -- 7. The Strategic Management Process -- 8. Strategic Options for Small Firms -- 9. Innovation as Competitive Advantage -- 10. Applying the Innovation Framework -- 11. Strategic Networks and Outsiders -- 12. Managing the Strategic Triangle.

Subject Term:

Strategic planning.

Business planning.

Organizational effectiveness.

Small business -- Management

Added Author:

Reboud, Sophie.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168025527744	658.022 M475S 2009	1	Searching... Unknown
Searching... 1:IIEMSA	1:GEN-BOOK	33168025499498	658.022 M475S 2009	2	Searching... Unknown

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Summary

Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning.

The majority of all businesses throughout the world are small firms, which play a crucial role in the growth of the world's economies. Tim Mazzarol and Sophie Reboud address questions such as: what is the value of planning for small firms, and how should these firms approach strategic planning? This book provides an in-depth analysis of the theory and conceptual frameworks associated with planning and strategy in small firms. It also explores key issues linked with why and how small firms should plan and the benefits they gain.

This timely book will be invaluable to academics, postgraduate research students and professional advisors working in the field of small business management and entrepreneurship. Supported by original research and comprehensive key theories, entrepreneurs and practicing managers with an interest in understanding the foundations of planning and strategy will find this book of great importance to them.