Persuasion : reception and responsibility

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Persuasion : reception and responsibility

Title:

Persuasion : reception and responsibility

Author:

Larson, Charles U.

ISBN:

9780534101343

Personal Author:

Larson, Charles U.

Edition:

5th ed.

Publication Information:

Belmont, Calif. : Wadsworth Pub. Co., ©1989.

Physical Description:

xiv, 434 pages : illustrations ; 24 cm

Subject Term:

Persuasion (Psychology)

Persuasion (Psychologie)

Persuasion (Psychology) (OCoLC)fst01058890

Electronic Access:

Table of contents http://www.gbv.de/dms/bowker/toc/9780534101343.pdf

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:VGBDX	1:GEN-BOOK	000114585	303.342 LAR	1	Searching... Unknown
Searching... 1:VGDBN	1:GEN-BOOK	000013674	153.852 LAR	1	Searching... Unknown

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Summary

Summary

The new edition of a textbook that examines how people receive and interpret persuasion in advertising, politics, popular culture, and the mass media. The author discusses persuasion theory, research, ethics, symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Annotation copyrighted by Book News, Inc., Portland, OR

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