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1. 
Cover image for Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant
by 
Jensen, Marlene.
Format: 
Books
Publication Date 
2013
Excerpt: 
!) -- The "Myth" of Creating Demand Curves -- How Your Competitors Are Setting Prices -- Cost-Pius Pricing
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2. 
Cover image for Principles of pricing : an analytical approach
by 
Vohra, Rakesh V.
Format: 
Books
Publication Date 
2011
Excerpt: 
% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to
Available: Copies:
3. 
Cover image for Pricing on purpose : creating and capturing value
by 
Baker, Ronald J.
Format: 
Books
Publication Date 
2006
Excerpt: 
tale of two theories -- Cost-plus pricing's epitaph -- The wrong mistakes -- Price-led costing replaces
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