Pricing strategies : a marketing approach / Schindler, Robert (Robert M.)

Handbook of pricing research in marketing / Rao, Vithala R.

Handbook of pricing research in marketing / Rao, Vithala R.

profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional

The nature and role of pricing in the organisation -- Value -- The role of price in the marketing

about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and

Marketing - Prise de décision.