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1. 
Cover image for Managing product life cycle in a supply chain : context, a prescription based on empirical research
Managing product life cycle in a supply chain : context, a prescription based on empirical research
by 
Kumar, Sameer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2004056970-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Managing product life cycle in a supply chain : context, a prescription based on empirical research /
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2. 
Cover image for Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
by 
Light, Larry.
Format: 
Books
Publication Date 
2009
Excerpt: 
Product life cycle.
Available: Copies:
3. 
Cover image for Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
by 
Lehu, Jean-Marc.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Product life cycle.
Available: Copies:
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