"Historically, consumer and B2B companies have made significant investments in defining and

2

-- Emotion and brands -- The symbolic meaning of brands -- Cultural meaning systems and brands -- Sec. 2

2

2

penetration with distribution -- Core growth driver 2 Premiumisation -- The Grow the Core workouts -- The best

2

-- 2.2.History -- 2.3.Business orientation -- 2.4.Core competencies -- 2.5.Vision and mission -- 2.6

Study: Cooking Up Maggi Noodles -- 2. Creating a Brand -- About the Chapter -- Introduction -- Strategic

2

. Understanding the branding process -- Part 2: Brand Management in Different Sectors -- 3. How consumers choose

2