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1. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
4
Available: Copies:
2. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
4
Available: Copies:
3. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
4
Available: Copies:
4. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
4
Available: Copies:
5. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Checklist -- pt. II GROW THE CORE PRINCIPLES -- 4. The core growth drivers -- Core growth driver 1
Available: Copies:
6. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
) -- 4.1.Mind management -- 4.2.Means-end analysis -- 4.3.Conclusions of target group analysis -- 5
Available: Copies:
7. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Promise -- pt. II UNDERSTANDING AND MEASURING BRAND EQUITY -- 4. Brand Equity -- About the Chapter
Available: Copies:
8. 
Cover image for Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business
Available: Copies:
9. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
manufacturing organizations"--P. 4 of cover.
Available: Copies:
10. 
Cover image for Introduction to operations management : a strategic approach
Introduction to operations management : a strategic approach
Introduction to operations management : a strategic approach
by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
4
Available: Copies:
11. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Successful Challenger Brands -- 4. The First Credo: Intelligent Naivety -- 5. Monsters and Other Challenges
Available: Copies:
12. 
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Shiny Objects -- Ch. 3. Why Are We Attracted to Shiny Objects? -- Ch. 4. Shiny Objects in Our Lives
Available: Copies:
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