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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Available: Copies:

Innovation management and new product development

Trott, Paul VerfasserIn.

Format:

Books

Publication Date

2021

Excerpt:

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Available: Copies:

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Available: Copies:

Grow the core : a practical workout to grow your core brand and business

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

-- 10. Workouts 5 and 6: Drive your distribution -- Workout 5 Existing channels -- Workout 6 New

Available: Copies:

Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

a Market Position (Step 5) -- 6.1.Reasons for repositioning -- 6.2.Positioning choice -- 6.3

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

-- Brand relationships -- Case Study: Branding and Its Effect on Purchasing Process Stages -- 6. Measuring

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Creating powerful brands.

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

-to-business branding -- 6. Service brands -- 7. Retailer issues in branding -- 8. Brands on the internet -- Part 3

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

: Gaining clarity on the Centre -- 6. The Second Credo: Build a Lighthouse Identity -- 7. The Third Credo

Available: Copies:

10.

Shiny objects marketing : using simple human instincts to make your brand irresistible

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Excerpt:

-- Ch. 5. Traditional Persuasion Theory versus Shiny Objects -- Ch. 6. Shiny Object Quadrants -- Ch. 7

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11.

Strategic brand management

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

meaning of brands -- 4. Cultural meaning systems and brands -- 5. Brand equity -- 6. Auditing and

Available: Copies:

12.

Moment of truth : redefining the CEO's brand management agenda

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Excerpt:

values in a B2B context -- 5. Turning values information into insight -- 6. From insight to brand

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