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Grow the core : a practical workout to grow your core brand and business

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

-- Stage 3 Exploration -- Stage 4 Action -- Key takeouts -- Checklist.

Available: Copies:

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

action, the Second Edition of Eating the Big Fish reflects recent developments in the marketplace and

Available: Copies:

Moment of truth : redefining the CEO's brand management agenda

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Excerpt:

strategy -- 7. From brand strategy to action -- 8. Winning internal brand engagement -- 9. Tracking

Available: Copies:

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

management -- 9. Taking action - executive summary -- App. Effectively run gate meetings - a good procedure.

Available: Copies:

Corporate religion : building a strong company through personality and corporate soul

Kunde, Jesper.

Format:

Books

Publication Date

2000

Excerpt:

-- 3. Brand Religion -- 4. Corporate Religion -- 5. Commitment and action -- 6. Consequences for the

Available: Copies:

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

Assessment -- Brand Profile: Citibank -- Action Guide: The Brand Assessment -- The BrandPromise The "Guiding

Available: Copies:

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