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1. 
Cover image for Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
The product in a marketing context -- Product gap analysis, differentiation and positioning
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2. 
Cover image for Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
architecture conclusions -- Checklist 1 Summary of the internal analysis -- 4.Target Group Analysis (Step 3
Available: Copies:
3. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Situational analysis -- Analysis of differentiation possibilities -- Selecting the strategy -- Guiding
Available: Copies:
4. 
Cover image for Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2003
Excerpt: 
1. The history of the brand -- 2. The choice for a brand strategy -- 3. Analysis of the branded
Available: Copies:
6. 
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Market Research and Competitive Trends -- Technology Migration Analysis -- Concluding the Brand
Available: Copies:
7. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
-- Choosing a profit site: dynamic competitive analysis -- Strategic choice or environmental determinism
Available: Copies:
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