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1. 
Cover image for New food product development : global strategies and practices for successful innovation
New food product development : global strategies and practices for successful innovation
by 
Toschka, Holger Y., author.
Format: 
Books
Publication Date 
2025
Excerpt: 
manufacturers to select, sharpen, fine tune and support new food products launches. More attention is given to
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2. 
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
attention, drives curiosity, demands to be touched, and ultimately demands to be bought. He identifies the
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