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00000IIE

Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only

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How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Consumer behavior.

Available: Copies:

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Note continued: Introduction -- What Is Consumer Behaviour -- Consumer Behaviour and the Role of

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How cool brands stay hot : branding to generation Y

Bergh, Joeri van den.

Format:

Books

Publication Date

2011

Excerpt:

Consumer behavior.

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Priceless : turning ordinary products into extraordinary experiences

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Consumer behavior.

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