Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

From brand vision to brand evaluation : strategically building and sustaining brands / De

The hero and the outlaw : building extraordinary brands through the power of archetypes / Mark

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /

Corporate religion : building a strong company through personality and corporate soul / Kunde

. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance

? -- Distribution strategy and branding -- Case Study: Micromax -- The Indian War Horse -- 10.E-branding -- Building

-- Building models using ANOVA and regression -- Building empirical models using DOE -- Developing system

, building a prominent and emotionally appealing identity, implementing a pervasive communication strategy

- picking winners and investing in the right projects -- 6. Building best practices into your idea