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1. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
Available: Copies:
2. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business and Management.
Available: Copies:
3. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-
Available: Copies:
4. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
5. 
Cover image for Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
6. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
The brand gym : a practical workout to gain and retain brand leadership / Taylor, David, 1964-
Available: Copies:
7. 
Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes
Robustness development and reliability growth : value-adding strategies for new products and processes
by 
King, John P. (John Paul), 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
Robustness development and reliability growth : value-adding strategies for new products and
Available: Copies:
8. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
From brand vision to brand evaluation : strategically building and sustaining brands / De
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9. 
Cover image for Product leadership : pathways to profitable innovation
Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
Format: 
Books
Publication Date 
2005
Excerpt: 
New products -- Management.
Available: Copies:
10. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Innovation management : strategies, implementation and profits / Afuah, Allan.
Available: Copies:
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