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1. 
Cover image for Brand asset management : driving profitable growth through your brands
Brand asset management : driving profitable growth through your brands
by 
Davis, Scott M., 1964-
Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Format: 
Books
Publication Date 
2000
Excerpt: 
The Jossey-Bass business & management series
Available: Copies:
2. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Product management.
Available: Copies:
3. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business and Management.
Available: Copies:
4. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-
Available: Copies:
5. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
6. 
Cover image for Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
7. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management.
Available: Copies:
8. 
Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes
Robustness development and reliability growth : value-adding strategies for new products and processes
by 
King, John P. (John Paul), 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
New products -- Management.
Available: Copies:
9. 
Cover image for Brand vision : how to energize your team to drive business growth
Brand vision : how to energize your team to drive business growth
by 
Taylor, David, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand vision : how to energize your team to drive business growth / Taylor, David, 1964-
Available: Copies:
10. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
Balanced brand : how to balance the stakeholder forces that can make or break your business / Foley
Available: Copies:
11. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
12. 
Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Juicing the orange : how to turn creativity into a powerful business advantage / Fallon, Pat.
Available: Copies:
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