2 Results Found
00IIE
1.
by
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format:
Books
Publication Date
2012
Excerpt:
Building a Brand -- Brand Resonance Pyramid -- Consumer-based brand equity -- Brand equity in a business-to-business
2.
by
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
Format:
Books
Publication Date
2005
Excerpt:
-to-launch framework -- 7. A world-class stage-gate idea-to-launch framework for your business -- 8. The people in the
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