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Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

brand architecture -- 3.2.Brand-name strategy -- 3.3.Brand portfolio -- 3.4.Sub-branding -- 3.5.Brand

Available: Copies:

The brand gym : a practical workout to gain and retain brand leadership

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

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From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Excerpt:

business context. The book provides an authoritative template for understanding the steps to maintaining

Available: Copies:

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

strategy for your business : what markets, products, and technologies? -- 4. Product innovation strategy to

Available: Copies:

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis

Available: Copies:

Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

The Jossey-Bass business & management series

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