Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-

Juicing the orange : how to turn creativity into a powerful business advantage / Fallon, Pat.

Brand vision : how to energize your team to drive business growth / Taylor, David, 1964-

Balanced brand : how to balance the stakeholder forces that can make or break your business / Foley

Marketing revolution : the radical new approach to transforming the business, the brand & the

The ultimate book of business brands : insights from the world's 50 greatest brands. Crainer

The Jossey-Bass business & management series

disrupted this traditional brand management model. As consumers and business buyers rapidly shifted to

Business and Management.

-- 2.2.History -- 2.3.Business orientation -- 2.4.Core competencies -- 2.5.Vision and mission -- 2.6

Building a Brand -- Brand Resonance Pyramid -- Consumer-based brand equity -- Brand equity in a business-to-business

brands -- 4. How consumer brands satisfy social and psychological needs -- 5. Business-to-business