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12 Results Found

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New food product development : global strategies and practices for successful innovation

Toschka, Holger Y., author.

Format:

Books

Publication Date

2025

Excerpt:

chapter contains one or more case studies. New chapters address the tools available for food industry and

Available: Copies:

How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

-- CRUSH into practice: two case studies -- Conclusion -- 03.What cool means to brands -- Gen Y

Available: Copies:

Grow the core : a practical workout to grow your core brand and business

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

-- Checklist -- 3. The case for the core -- Two ways to make a million -- Heinz soup -- The case for the core

Available: Copies:

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

-- Evaluation -- Feedback -- Aligning Staff with the Brand -- Case Study: Delivering Kingfisher First's Brand

Available: Copies:

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Format:

Books

Publication Date

2011

Excerpt:

went wrong in every case and provides a valuable checklist of lessons learnt.

Available: Copies:

Towards effective place brand management : branding European cities and regions

Ashworth, G. J. (Gregory John)

Format:

Books

Publication Date

2010

Excerpt:

Brand name products -- Case studies.

Available: Copies:

Product management

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2010 2009

Excerpt:

Product management -- South Africa -- Case studies.

Available: Copies:

Shiny objects marketing : using simple human instincts to make your brand irresistible

LaBonte, David A., 1953-

Format:

Books

Publication Date

2008

Excerpt:

make your shiny object stand out among the many others already out there." "Using simple models, case

Available: Copies:

Product management

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2005

Excerpt:

Product management -- South Africa -- Case studies.

Available: Copies:

10.

The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

archetypal meaning of your brand. -- 17. Telling your brand story. -- 18. The case of the March of Dimes

Available: Copies:

11.

The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

organization nurture, enhance, and innovate the brand? In addition to the case studies that demonstrate the

Available: Copies:

12.

Product strategy and management

Baker, Michael John.

Format:

Books

Publication Date

1999

Excerpt:

New products -- Management -- Case studies.

Available: Copies:

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