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1. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior.
Available: Copies:
2. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Consumer behavior.
Available: Copies:
3. 
Cover image for Priceless : turning ordinary products into extraordinary experiences
Priceless : turning ordinary products into extraordinary experiences
by 
LaSalle, Diana, 1949-
Format: 
Books
Publication Date 
2003
Excerpt: 
Consumer behavior.
Available: Copies:
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