Search Results for Culture.

Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

.Culture -- 2.7.Corporate and customer values -- 3.Brand Architecture (Step 2) -- 3.1.The three branches of

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

-- Defining Organizational Culture -- Organizational Culture and Brand Performance -- Strategic Brand Wheel

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

Communications and Publicity to enter Social Culture -- 12. The Eighth Credo: Become Idea-Centered, Not Consumer

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Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

Nichols, David, 1967-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html

Format:

Books

Publication Date

2006

Excerpt:

identified ... deploy weapons : brands in the gaming arena -- All work and no play? : culture and gaming

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Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

-- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture

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The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating

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Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

Brand at a Premium -- Supporting a Brand Asset Management Culture -- Step Ten: Measuring Your Return On

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