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1. 
Cover image for Product management
Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Product innovation and new product development -- Product failure, obsolescence and servicing -- Product
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2. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development / Trott, Paul.
Available: Copies:
3. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development / Trott, Paul.
Available: Copies:
4. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet
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