Search Results for Edition.

Select an Action

5 Results Found

00000IIE

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Format:

Books

Publication Date

2011

Excerpt:

In this new updated edition of the classic Matt Haig best-selling book, we're given the inside

Available: Copies:

Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

media since the publication of the bestselling and influential first edition. Author Adam Morgan - who

Available: Copies:

From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Excerpt:

Brands, a hugely successful text co-written by the author. The first edition has been used by marketing

Available: Copies:

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

to profitable product innovation. The impetus for this second edition is a major new study Cooper has

Available: Copies:

Brand warriors : corporate leaders share their winning strategies

Gilmore, Fiona.

Format:

Books

Publication Date

1999 1997

Excerpt:

Includes two chapters not contained in 1997 edition.

Available: Copies:

Select an Action

	{displayName}	{count}
{error}