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1. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
, these companies would train their employees to project and reinforce that brand identity at every step
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2. 
Cover image for Brand vision : how to energize your team to drive business growth
Brand vision : how to energize your team to drive business growth
by 
Taylor, David, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Employee motivation.
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3. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
"Every stakeholder - customers, employees, shareholders, and community members - plays a role in
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4. 
Cover image for The Brandmindset
The Brandmindset
by 
Knapp, Duane E.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Assessment: how do your stake-holders - customers, suppliers, employees, etc. - perceive the brand? Second
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