From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

From brand vision to brand evaluation : strategically building and sustaining brands / De

of the customer journey, from initial awareness through evaluation, transaction, servicing, and

-- Evaluation -- Feedback -- Aligning Staff with the Brand -- Case Study: Delivering Kingfisher First's Brand

and sustaining added values -- 11. Brand planning -- 12. Brand evaluation.

: Take Thought Leadership of the Category -- 8. The Fourth Credo: Create Symbols of Re-evaluation -- 9

location and distribution -- Managing capacity and variations in demand -- Evaluation and performance