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Cover image for Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Moment of truth : redefining the CEO's brand management agenda / Bauer, Andreas.
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2. 
Cover image for Product leadership : pathways to profitable innovation
Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
Format: 
Books
Publication Date 
2005
Excerpt: 
New products -- Management.
Available: Copies:
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