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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>

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Strategic brand management

Elliott, Richard, 1950-

Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www

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Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Lehu, Jean-Marc.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033280.html">http://www

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Juicing the orange : how to turn creativity into a powerful business advantage

Fallon, Pat.

Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www

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Brand vision : how to energize your team to drive business growth

Taylor, David, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006033488.html">http://www

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Moment of truth : redefining the CEO's brand management agenda

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

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The persona lifecycle : keeping people in mind throughout product design

Pruitt, John.

Table of contents http://www.loc.gov/catdir/toc/ecip066/2006000795.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html

Format:

Books

Publication Date

2006

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html

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Managing service operations : design and implementation

Hollins, Bill.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html">http

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Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses

Nichols, David, 1967-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html">http

Available: Copies:

10.

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

Mathieson, Rick.

Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir

Available: Copies:

11.

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017395.html">http://www

Available: Copies:

12.

New product development : from initial idea to product management

Annacchino, Marc A.

Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html

Format:

Books

Publication Date

2003

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http

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