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000IIE
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1. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Conclusion -- 06.Self-identification with the brand -- Knowing me, knowing you: teens' identity construction
Available: Copies:
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Identification of brand benefits -- Consumer behaviour and changing consumer trends -- Competitor analysis
Available: Copies:
3. 
Cover image for Managing service operations : design and implementation
by 
Hollins, Bill.
Format: 
Books
Publication Date 
2006
Excerpt: 
identification -- Design specifications -- controlling the process -- Creativity and innovation -- Learning from
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