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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

's Identity Prism -- Measuring brand personality -- Brand Image -- Case Study: LUX -- Symbolizing Beauty -- 3

Available: Copies:

The brand gym : a practical workout to gain and retain brand leadership

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http

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Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

Corporate image.

Available: Copies:

The persona lifecycle : keeping people in mind throughout product design

Pruitt, John.

Table of contents http://www.loc.gov/catdir/toc/ecip066/2006000795.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html

Format:

Books

Publication Date

2006

Excerpt:

and sample persona -- Appendix B: Example personas from real projects -- Appendix C: Sample image

Available: Copies:

Sense : the art and science of creating lasting brands

Lippincott Mercer (Firm)

Format:

Books

Publication Date

2004

Excerpt:

Corporate image.

Available: Copies:

Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

Two: Determining Your Brand's Image -- Step Three: Creating Your Brand's Contract -- Step Four

Available: Copies:

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