Search Results for Insight.

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Grow the core : a practical workout to grow your core brand and business

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: 12. Grow the core -- getting started -- Stage 1 Insight -- Stage 2 Ideas

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The brand gym : a practical workout to gain and retain brand leadership

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

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Brand vision : how to energize your team to drive business growth

Taylor, David, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html

Format:

Books

Publication Date

2006

Excerpt:

Introduction : be a brand CEO, not a strategy tourist -- Create an insight springboard -- What are

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Moment of truth : redefining the CEO's brand management agenda

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Excerpt:

values in a B2B context -- 5. Turning values information into insight -- 6. From insight to brand

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The ultimate book of business brands : insights from the world's 50 greatest brands.

Crainer, Stuart.

Format:

Books

Publication Date

2003

Excerpt:

The ultimate book of business brands : insights from the world's 50 greatest brands. Crainer

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Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

The goal of this book is not only to give insight into what a successful brand can mean for a

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