6 Results Found Subscribe to search results
000000IIE
Print
1. 
Cover image for Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
over time, how it uses technical and societal knowledge, and how it develops an attractive proposition
Available: Copies:
2. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
organisational knowledge -- Strategic alliances and networks -- Management of research and development
Available: Copies:
3. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
-to-business context -- Sources of brand equity -- Brand knowledge -- Brand associations -- Perceived quality -- Brand
Available: Copies:
4. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
organisational knowledge -- Strategic alliances and networks -- Management of research and development
Available: Copies:
Limit Search Results
Access Level
Format
Item Category 1
Language
Publication Date
Item Available