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1. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-
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3. 
Cover image for Brand warriors : corporate leaders share their winning strategies
by 
Gilmore, Fiona.
Format: 
Books
Publication Date 
1999 1997
Excerpt: 
Brand warriors : corporate leaders share their winning strategies / Gilmore, Fiona.
Available: Copies:
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