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Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

Product leadership : pathways to profitable innovation / Cooper, Robert G. (Robert Gravlin), 1943-

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The brand gym : a practical workout to gain and retain brand leadership

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

The brand gym : a practical workout to gain and retain brand leadership / Taylor, David, 1964-

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Warriors on the high wire : the balancing act of brand leadership in the twenty-first century

Gilmore, Fiona.

Format:

Books

Publication Date

2003 2001

Excerpt:

Warriors on the high wire : the balancing act of brand leadership in the twenty-first century /

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

: Take Thought Leadership of the Category -- 8. The Fourth Credo: Create Symbols of Re-evaluation -- 9

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Managing service operations : design and implementation

Hollins, Bill.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- People, leadership and management -- The product and service design management processes -- Customer

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Immediate Past. The Second Credo: Build a Lighthouse Identity. The Third Credo: Assume Thought Leadership of

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