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1.

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

by

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Brand name products.

Available: Copies:

2.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

Brand name products.

Available: Copies:

3.

The brand book : Mauritius 2016

The brand book : Mauritius 2016

by

Lama, Ravin.

Format:

Books

Publication Date

2016

Excerpt:

Brand name products.

Available: Copies:

4.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

Brand name products.

Available: Copies:

5.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Management.

Available: Copies:

6.

Grow the core : a practical workout to grow your core brand and business

by

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Management.

Available: Copies:

7.

Positioning the brand : an inside-out approach

by

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

8.

Brand management : Principles and Practices

by

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

9.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

Available: Copies:

10.

Cover image for Creating powerful brands.

Creating powerful brands.

by

De Chernatony, Leslie, 1953-

Format:

Books

Publication Date

2011

Excerpt:

Brand name products.

Available: Copies:

11.

Brand failures : the truth about the 100 biggest branding mistakes of all time

by

Haig, Matt.

Format:

Books

Publication Date

2011

Excerpt:

Brand name products.

Available: Copies:

12.

The brand gym : a practical workout to gain and retain brand leadership

by

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

Brand name products.

Available: Copies:

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Subject: Product management.

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Author

Taylor, David, 1964-

(3)

De Chernatony, L. (Leslie)

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Morgan, Adam, 1969-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

Riezebos, H. J., 1960-

(2)

Ashworth, G. J. (Gregory John)

(1)

Bauer, Andreas.

(1)

Cheverton, Peter.

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

Davis, Scott M., 1964-

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

Foley, John, 1955-

(1)

Grinten, Jaap van der.

(1)

(1)

Healey, Matthew.

(1)

Kapferer, Jean-Noël.

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

(1)

Knapp, Duane E.

(1)

Kootstra, Gert.

(1)

(1)

Lindemann, Jan.

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

McDonald, Malcolm.

(1)

Nichols, David, 1967-

(1)

Owens, Michele.

(1)

Pearson, Carol, 1944-

(1)

(1)

Soechtig, Steven G., author.

(1)

Wallace, Elaine.

(1)

Format

(32)

Item Category 1

Material Type

Language

(32)

Library

Shelf Location

Publication Date

Subject

Brand name products.

(26)

Branding (Marketing)

(8)

Brand name products -- Management.

(6)

Strategic planning.

(3)

(2)

(2)

(2)

(2)

(2)

Brand name products -- Case studies.

(1)

Brand name products -- United States.

(1)

Business and Management.

(1)

Chief executive officers.

(1)

Consumer satisfaction.

(1)

Corporate image.

(1)

Customer loyalty.

(1)

Employee motivation.

(1)

(1)

Markalı ürünler.

(1)

Marques de commerce.

(1)

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Product management

(1)

Product management -- Case studies.

(1)

Product management -- United States.

(1)

Productontwikkeling.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktmanagement

(1)

Produktpolitik.

(1)

Relationship marketing.

(1)

Success in business.

(1)

Wettbewerbsstrategie.

(1)

Üretim yönetimi.

(1)

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