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1. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Defining Organizational Culture -- Organizational Culture and Brand Performance -- Strategic Brand Wheel
Available: Copies:
2. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format: 
Books
Publication Date 
2001
Excerpt: 
, public relations, organizational culture/policies, and philanthropic efforts. The book's fascinating
Available: Copies:
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