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1. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Pearson, Carol, 1944-
Available: Copies:
2. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Pearson,
Available: Copies:
3. 
Cover image for Introduction to operations management : a strategic approach
Introduction to operations management : a strategic approach
Introduction to operations management : a strategic approach
by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
Pearson Education,
Available: Copies:
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