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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

maintaining their brand identity. They worked to establish their brand promise, perception, and voice

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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

textbook to go beyond the standard branding models to fully explore this perception and consider brands as

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How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

, the last, my everything: using indicators of origin -- Irony killed authenticity: Gen Y's perception

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Branding -- The concept of perception -- The Consumer Attitude -- The Indian Consumer -- Changing

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The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

Supposed to Be Distinctive -- Creating a Distinctive Brand Perception -- Action Guide: The BrandStrategy

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